Warren Mundine’s mundane tweet – cast

Mundine fails to win over his biggest critics with sterile guest tweet spot

A gig as a guest tweeter can be a great way to win over your audience, especially when you’re in politics. It allows you to be ‘real’ and approachable while still having an element of mystery as you hide behind your i-device.

I had high expectations of Warren Mundine’s guest tweet spot with @IndigenousX today but sadly, I don’t think I am the only one who feels even more disillusioned with him and his agenda now. Mundine, who is Chair of the Indigenous Advisory Council, didn’t enter into any tweet conversation (which is the point of a gig like this) he just posted comments that were laced with key messages and links to news articles (one from 2012) and past speeches. It felt like a broadcast or a tweet-cast that regurgitated the policy messages that jobs and education will solve the complex problems within the Aboriginal population.

As a person employed in the Aboriginal health sector his policies in that area are my number one focus. Health issues in the Aboriginal population are complex and chronic and I think talking about what’s more important to close the gap, out of jobs or good health, demonstrates the revolving door nature of the problems.

But he wouldn’t answer the health questions, he kept pointing to a speech he had written in the past which apparently answered every burning health question I had.

In the midst of my tweet session with Mundine I turned to a colleague and said: “Am I just being difficult here? I mean, is it just a case of which came first, the chicken or the egg?”

I say better health will close the gap, he says lifting communities out of poverty with jobs, education and general economic empowerment will fix the health status. I remind him that Aboriginal people usually need to travel to Perth for treatment such as dialysis; three times a week. That’s a big commute from somewhere like Halls Creek for example (30 hours one way).

The Halls Creek example isn’t the extreme situation a lot of you might think it is. It is reality. One service I have been to in very remote Midwest Western Australia had one dialysis chair and that had to service nearly half of the town’s Aboriginal, non-Aboriginal and diabetic population. At a guess I’d say that’s probably around 350 people.

If you’re chronically ill how can you work or go to school?

You say tom – ay – toe, I say tom- ah -toe.

Health aside, from a PR perspective I think this guest tweet spot was disappointing. Others before him, like Kirstie Parker the Co-Chair for National Congress of Australia’s First Peoples, were great. And by great I mean real. Whether I agree with her or not, at least you could imagine her sitting with an i-device and tapping out a tweet.

With Mundine I saw Hootsuite, key messages and a planned campaign held together by the strong arm of a political PR person. There was nothing real about his broadcast. This was a great opportunity for Mundine to win over some of his biggest critics but sadly, he has not succeeded.

I don’t disagree with him on the need for jobs or economic empowerment for Aboriginal people, I just don’t think the solution is as simple as that. Not for any population.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s