Do you think of the wonderful work Amnesty International does for human beings around the world when you see their logo or, if you’re anything like me, do you try and think of a suitable way to not make eye contact with their floppy haired, backpacker type, often hipster wannabe street fundraisers?
I actually have nothing against any of these types but when they patronise or harass me and others on the street, then I do. Or maybe I am angry at their marketing teams for thinking this is a good way to increase their charity dollars? After all, they employ people that fit into this mould. They could change it, they could use many other tactics but they don’t. And now I wonder how much damage this kind of notoriety is causing their ‘good’ brands.
I was just thinking of this very topic this morning when I found a great article on Mumbrella:
Aggressive charity fund raisers are causing brand damage, argues Mumbrella’s Tim Burrowes
The other day I watched an overly aggressive Save The Children ambassador almost knock a cup of coffee from a man’s hand on Sydney’s George Street.
Read the full article here:
I absolutely, 100%, completely, with every fibre of my being agree with Tim Burrowes.
Here’s my response:
I completely agree. If another tween calls me ‘love’ or ‘darling’ as I walk past I swear I will go mad. I’m 33 and trust me, I look it. Unless your at least ten years older than me, don’t even go there.
I no longer associate Greenpeace, Amnesty International or Save the Children with charities trying to do good. I think of not being able to walk through the city without being harassed. One Amnesty girl even reached out and tried to grab my necklace while saying ‘oh that’s beautiful’.
The black eye I wanted to give her wouldn’t have looked anywhere near as beautiful.